Advanced Typography - Final Compilation & Reflection

 Advanced Typography - Final Compilation & Reflection

November 29 11 2023

30.8.2023 - 29.11.2023 / Week 1 - Week 14
Xing Yu / 0361463 / BA of Design (HONS) in Creative Media
Advanced Typography
Final Compilation & Reflection

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INSTRACTION

Task 1: Exercises

Task 2: Key Artwork & Collateral

Task 3: Type Exploration and Application

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SUBMISSIONS

Task 1: Exercises  

30.8.2023 - 13.9.2023 / Week 1 - Week 3

Exercise 1: Typographic Systems

Final Typographic Systems

Fig.2.5 Final Axial System - JPEG (11.9.2023)

Fig.2.6 Final Grid System - JPEG (11.9.2023)

Fig.2.7 Final Bilateral System - JPEG (6.9.2023)

Fig.2.8 Final Random System - JPEG (6.9.2023)

Fig.2.9 Final Radial System - JPEG (6.9.2023)

Fig.2.10 Final Dilatational System - JPEG (6.9.2023)

Fig.2.11 Final Modular System - JPEG (6.9.2023)

Fig.2.11 Final Transitional System - JPEG (6.9.2023)

Fig.2.12 Final Typographic System - PDF (without grids and guides) (6.9.2023 - Week 2)

     

Fig.2.13 Final Typographic System - PDF (with grids and guides) (6.9.2023 - Week 2)

TASK 1: Exercise 2 

Part A - Type and Play

Fig.3.1 Identifying Letterforms from Image 14.9.2023

Fig.3.2 process 14.9.2023

Fig.3.3 Letterforms Poster (13.9.2023 ）

Fig.3.3 Letterforms Poster pdf (13.9.2023 ）

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Task 2: Key Artwork & Collateral

13.9.2023-11.10.2023 / Week 3 - Week 7

Final Task 2: Critical artwork and collateral

Fig 7.1 Main artwork - Black and White 13.10.2023

Fig 7.2 Color palette 13.10.2023

Fig.7.3 Brand Identity - Main Work Exploration 27.9.2023 

Fig.7.4 Brand Identity - Main Work Exploration 27.9.2023 

Fig.7.5 Brand Identity - Main Work Exploration 27.9.2023 

Fig.7.6 Brand Identity - Main Work Exploration 27.9.2023 

Fig 7.7 Major artwork 15.10.2023

Fig 7.8 Collateral - Postcard 10.10.2023

Fig 7.9 Collateral - Plaid skirt 10.10.2023

Fig 7.10 Collateral - Record album 10.10.2023

Fig 7.11 Collateral - Hello Kitty CCD 10.10.2023

 Fig 7.12 Instagram Profile 10.11

INS link: @xingyu.uuu · Instagram 照片和视频

 Fig 7.13 Animation 10.11

Fig 7.14 Final Task 2 PDF 10.11 

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Task 3: Type Exploration and Application

11.10.2023-29.11.2023 / Week 7 - Week 14

Final Type Exploration and Application

Downloadable font link: https://drive.google.com/file/d/1Tk6m11rOBlsVIqqKk9Q0Vxq2QXar2V5p/view?usp=sharing

fig 8.1 Final Font Presentation 10.112023

fig 8.2 Final Font Presentation 10.112023

fig 8.3 Final Font Presentation 10.112023

fig 8.4 Final Font Presentation 10.112023

fig 8.5 Final Font Application 25.11.2023

fig 8.6 Final Font Application 25.11.2023

fig 8.7 Final Font Application 25.11.2023

fig 8.8 Final Font Application 25.11.2023

Fig 8.9 Final Task 3 PDF 25.11.2023

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REFLECTION

Experiences

In Task 1, I drew inspiration for typeface design from nature through natural inspiration. Observing shape, curves, color and texture becomes a key element in the design process. The uniqueness of nature provides a unique inspiration for font design.

In Task two, by creating the key art and brand identity of my own name, I was challenged and required thoughtfulness and creativity. The process of observation and discovery helped me find the unique name logo. This creative process takes time and experimentation, and sharing the design with others and listening to feedback becomes key to continuous improvement.

In the third task, I chose blue and white porcelain patterns as the source of inspiration and learned to convert the designs into editable font files. Through observation and discovery, I found that the extension and expansion of blue and white porcelain patterns can create completely new works of art. In addition, in the process of creating fonts in Illustrator, I managed to break the original shape of the letters and create unique letters through operations such as mirroring and inverted copying.

Observation

This series of experiences and experiences has given me a deeper understanding of the creative process of design, in which observation and discovery play a key role. Through constant trial and reflection, I not only improved my design skills, but also developed a sensitivity to uniqueness and creativity. In the future design work, I will continue to apply the experience learned, and constantly challenge myself to create more creative and unique design works.

Findings

Creative discovery is a challenging but exciting process. When designing a font, you need to dig deep into your own taste and style, considering colors, shapes and patterns that match your personal or brand values. Experimentation and trying out new design elements, colors, and fonts is essential, and through different combinations, unique and impressive effects may be found. Sharing designs with others and receiving feedback is key to continuous improvement and refinement.