Major Project 1 - Final Compilation & Reflection
Major Project 1 - Final Compilation & Reflection
Week 01 – Week 14（30/4/2025- 25/7/2025）
Xing Yu 0361463
Bachelor of Design (Honours) in Creative Media
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Qi Liyu Brand Profile. PDF
Task 2
Week 5
This week I looked for some references for the colors and fonts of Qi Liyu’s logo. I decided on a red primary color and Elephant font.
Week 6
This is the first draft of the logo. Sir suggested that I use orange-red as the main color, and told me that Task 2 mainly needs to complete the packaging design and concept design, and the logo can be completed later in Task 3.
Logo first draft
Week 7
In Task 2, I mainly need to complete Qi Liyu's packaging design and Concept. Sir told me that I need to create a Packaging expansion diagram and an exhibition design.
Progress in Ai
I continued with the progress from last week and added the details of the packaging.
Progress in Ai
Exhibition Progress in Ps
Task 3
Week 11
Sir suggested that I change my first version of the logo because it didn’t look like a fish, so I redesigned my logo. Sir selected one of these logos and gave me some optimization suggestions. Sir also drew the optimization suggestions on paper to help me understand it better.
Progress in Ai
Suggested revisions drawn by Mr. Kamal
I optimized the logo again according to Sir's suggestions, and he told me that the revised version is much better.
Optimized version Logo
Week 13 - 14
Finally, I created Qi Liyu Brand's mockups and Brand Guideline, and also created a presentation slide.
Mockups layout design in Ai
Final Mockups in Ps
Brand Guideline Progress in Ai
Qi Liyu Brand Guideline. PDF
Qi Liyu Mockups. PDF
Qi Liyu Final Presentation slide link：
FINAL SUBMISSION
TASK 1
Task 1 Presentation link：
Qi Liyu Brand Profile. PDF
TASK 2
Qi Liyu Final Packaging Design：
Qi Liyu Packaging Design. JPEG
Qi Liyu Packaging Design. JPEG
Qi Liyu Packaging Design. PDF
Qi Liyu Final Exhibition：
Qi Liyu Exhibition. JPEG
Qi Liyu Exhibition. PDF
TASK 3
Qi Liyu Brand Guideline:
Qi Liyu Brand Guideline. PDF
Qi Liyu Mockups:
Qi Liyu Mockups. PDF
Qi Liyu Final Presentation slide link：
Qi Liyu Final Presentation slide ：
Qi Liyu Mockups. PDF
Qi Liyu Final Presentation ：
FEEDBACK
Week 1: A Brief of MIB and introduction to Task1
Week 2: Mr. Kamal suggested that I conduct a deeper research on everything from Qi Liyu’s brand slogan, target audience, and product uniqueness, to cultural symbolism and market positioning—user experience, competitive analysis, and how to clearly define and communicate the brand’s identity and emotional value.
Week 3: I conducted in-depth research based on Sir's questions and organized my analysis and reflections on a Miro board. By systematically responding to each feedback question, I further clarified the brand's target audience, cultural purpose, pricing strategy, and core competitiveness.
Week 4: Task 1 Brand idea presentation
Week 5: This week I started looking for the right brand colors and fonts for Qi Liyu.
Week 6: Sir also reminded me that Task 2 should focus on packaging and concept design, and the logo design can be postponed.
Week 7: I progressed further with the packaging and concept design, and Sir suggested I start drawing the packaging unfold and thinking about how the exhibition display would be designed.
Week 8: /
Week 9: Continue to follow up on the design of the Exhibition. Sir taught me how to adjust the color of the packaging design. I learned how to use the same color in Ai to adjust the brightness of the color to get the color of the shadow and bright sides of the packaging box.
Week 10: Sir suggested that I add information on the packaging.
Week 11: I need to design an expanded view of a packaging box.
Week 12: The first version of the logo didn’t look like a fish and needed to be optimized.
Week 13: I redesigned the logo, and Sir selected a good sketch and personally outlined optimization directions, helping me understand how to enhance the symbolism and recognizability of the graphic. I refined the logo based on Mr. Kamal suggestions and received positive feedback. He felt that the new logo better captured the "koi" element, possessing cultural recognition and brand uniqueness.
Week 14: Completed all brand mockups, brand guidelines and final report PPT.
REFLECTION
Through the Major 1, I gained a deeper understanding of how to build a complete brand identity, from concept to execution. Through Mr. Kamal's questions and feedback, I learned how to explore my concepts and delve into psychological analysis, market positioning, brand storytelling, and cultural symbolism.
In Tasks 2 and 3, I made progress, from selecting colors and fonts to developing packaging design, exhibition mockups, and logo iterations. Mr. Kamal's patient guidance helped me refine my design concepts and technical skills, particularly in areas such as color correction, expanding packaging layout, and translating symbolism into logo design. Mr. Kamal always documented his feedback and refinements on paper, helping me to clearly grasp the essence of his work. With his guidance, I was able to make precise progress in each session. Finally, I completed a complete brand presentation for Qi Liyu, including final mockups, a refined logo, and brand guidelines. Most importantly, I learned how to integrate cultural significance into modern brand design to create a compelling brand experience.
评论
发表评论