Digital & Social Media Communication - Task Compilation
Digital & Social Media Communication-Task Compilation
Week 01 – Week 14（26/4/2025- 25/7/2025）
Xing Yu 0361463
Bachelor of Design (Honours) in Creative Media
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Feedback
4. Reflection
5. Further Reading
INSTRCTIONS
LECTURES
Task 1 / Social Media Analytics
Weightage: 10% (Group)
Timeframe: Week 01 – Week 03
Deadline: Week 04
Description
The purpose of this task is to help you become familiar with analytics data and metrics via tools such as Google Analytics or Adobe Analytics.
You will be granted read-only access to an analytics account.
You will explore the types of data, measurable metrics, and actionable insights that can inform and drive a brand or website’s design application and development.
Requirements
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Analyse social media or website data using the given tools.
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Gauge user engagement and site flow.
- Products
- Target Market
- Project Goals
- SWOT
- Vision & Mission
- Social Media Analysis
Submission
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A deck presentation containing:
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Analytics analysis (for a given period)
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Insights on how the data supports design application and development
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Learning Goals
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Use creative thinking skills and methodologies to explore, generate, and test a wide range of conceptual ideas.
Social Media Strategy Essentials
1. Key Components
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Know the role of each platform
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Create engaging, relevant content
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Write clear, brand-aligned captions
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Use visuals and videos to tell stories
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Choose platforms with purpose
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Understand your audience:
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Who they are
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What they care about
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What problems they face
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2. Audience Insights
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Demographics: Age, gender, location, job
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Psychographics: Values, beliefs, interests
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Behavior: How they engage with your content
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Pain Points: Their key challenges
3. Persona Defined
A persona is a data-based profile of your ideal audience—used to guide content and tone for better connection.
Progression
Week 1
In the first week, we divided into groups, and I formed a team of five people with Yu xi, Zhi Ni, Siew Yong, and Cheng ze, and started working together. First, I made a brand case study on the Canon brand, but since Canon is already a mature large brand, So we need to find a suitable brand again.
Canon case study
Our team initially chose the oat milk brand OATLY, and I was responsible for searching for information on these three parts. However, this plan was not approved.
OATLY Slide (not approved)
Week 2 - Week 4
Our group contacted the Kasut U brand, and Kasut U also responded and provided us with relevant information.
Based on the information provided by Kasut Company, our team member Zhi Ni made a Slide and gave a presentation on behalf of our group.
Task 1 Presentation Link ：Group 4 Task1 Presentation slide
Task 2 / Content Ideation
Weightage: 30% (Group Task)
Timeframe: Week 04 – Week 10
Deadline: Week 10
Task: Select a social media account (theoretical or real client), make content plan according to the brief and fill in the Content Planning Sheet.
Role (rotation): Ideation
Strategy
Copywriting
Artwork Design
Submission:
Weekly Content Planning Sheet
Must include: Weekly post ideas, development guidelines; other relevant materials can be attached
Week 5 - Week 6
We started with content planning. Zhi Ni and Siew Yong were responsible for coming up with ideas.
I was responsible for finding image references and reference links for Content idea 1-14.
Content idea
This week we showed our group's post progress to Mr. And our group members were assigned corresponding tasks, and I was mainly responsible for shooting our content.
Week 8
The night before the shoot, I researched the distribution of Kasut U stores in Malaysia. The main store of Kasut U is located in Muar, Malaysia, which is nearly 3 hours away from Selangor by car. So I searched for Kasut U's company in Puchong on Google Map. I found the specific location of the company and sent it to my team member Yuxi. We went to Kasut U 's Company at 2 o'clock on June 13.
I researched Kasut U's company in Puchong on Google Map
Before the shooting session began, I wrote out the shooting plan on paper.
Shooting plan
Real scene of the environment near Kasut U Company
We entered the company as customers through the appointment code under the company building.
Company visit reservation code
I contacted Siew Yong, who facilitated our communication with the company's manager, allowing us to obtain official permission for the product shoot.
contacted Siew Yong
In this shoot, I was responsible for the main photography and Layout and lighting planning.
And my photography assistant friend and my team member Yuxi helped me with lighting, ASMR and unboxing hand modeling.
June 13: On-site shoot for the filming project at Kasut U Company.
That night, I imported the pictures from the camera into my computer and selected the best ones and put them into a Drive.
Pictures in Kasut U Drive
Week 9
On Tuesday afternoon, we arranged to interview the founder of Kasut U at 2pm. Cheng ze, Yu xi and I went to Kasut U together. I was responsible for the interview recording from the main camera position, Yu xi was responsible for the video recording from the PPT perspective, and Cheng ze was responsible for the front light. After the recording, we filmed behind the scenes, filming the live studio behind Kasut U and the staff during the live broadcast. Finally, I filmed some highlights such as close-ups of the shoes on the feet.
Interview the Founder
Behind the Scene
Task 3: Content Planning
Group Work 20%
Timeframe Week 4–10
Deadline Week 10
Description
Content planning ensures social media campaigns stay consistent, relevant, and engaging. It helps map out weekly, monthly, or quarterly posts clearly.
Requirements
Content Calendar: Develop a complete content release calendar
Content Strategy: Determine the theme direction of social media
Google Sheet: Submit a form containing the entire content plan (refer to Week 1 example)
Learning Goals
Interact with the audience and establish connections
Work as a team to clearly express brand solutions and solution strategies
Week 10 - Week 14
Post 1 by Zhi Ni & Siew Yong
.png) |
post 1- About us |
 |
post 1- About us |
Post 2：Filmed by me, Yuxi and Cheng ze, and edited by Siew Yong.
 |
Post 2-Behind the Scene
Post 3 by Siew Yong
.png) |
| post 3-female choices |
Post 4 by Zhi Ni
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post 4-Flat Lay Style Shots-Time To Travel.! |
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First edited Yu xi |
Final edited by Siew Yong
Vid 1：Filmed by me, Yu xi, and edited by Siew Yong
Post 5 by Zhi Ni
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| post 5-Color Mood boards |
Post 6 by Siew Yong
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post 6-Before ->After Fit Reveal |
Post 7 by Siew Yong
post 7(story)-which color would you pick
Post 8 by Zhi Ni
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post 8-Back to School Flash Sale! |
Post 9 by Siew Yong
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post 9- from boardrooms to breakaways |
Vid 3：Filmed by me, Yu xi, Cheng ze and edited by Siew Yong
Vid 3 interview the founder
Vid 4：Filmed by me, Yu xi, Cheng ze and edited by Siew Yong
Vid 5：Filmed by me, Yu xi and edited by Siew Yong
Post 10 by Siew Yong
 |
Post 10 |
Post 11 by Siew Yong
Post 11
Vid 6 by Zhi Ni
Vid 7 By Zhi Ni
Finally, Siew Yong completed the character profile and PPT with empathy map.
Final Submission
Presentation Slide was made by Siew Yong, and I was responsible for completing the content planning sheet.
https://www.canva.com/design/DAGtgXoMHZk/mLKUHw0vXfRREXpIQbxp2w/view?utm_content=DAGtgXoMHZk&utm_campaign=designshare&utm_medium=link&utm_source=viewer
Final Presentation ：
Final Video：
Final Post/Story：
Content Planning Sheet：
https://docs.google.com/spreadsheets/d/1jwZbhsxNoOXTQFHBc0vNGuSPiftK3kHeBhjn01V81Yc/edit?usp=sharing
Persona Building：
REFLECTION
Experience
My main responsibilities in the team included shooting product content, researching store locations, organizing shooting activities, and participating in the preparation of content planning sheets. I was responsible for the actual shooting at Kasut U's company in Puchong. Before the shooting, I made a detailed shooting plan and coordinated with the team to ensure that everything went smoothly. On site, I was responsible for the main photography and worked with the team members who were responsible for lighting, ASMR and hand modeling. As well as being responsible for the host position during the interview recording process, I shot behind-the-scenes footage and close-ups of the shoes. And I would like to express my sincere gratitude to every team member I worked with, Zhi Ni, Yu xi, Siew Yong, and Cheng ze.
Observations
I've noticed that detailed pre-production planning has significantly improved the efficiency and professionalism of our content creation process. Teamwork between various roles such as ideation, copywriting, strategy, and design is essential to delivering cohesive and high-quality results. I've also observed that clear visual storytelling and behind-the-scenes footage help humanize the brand and increase audience engagement.
Findings
This project taught me the importance of cross-functional collaboration in social media marketing campaigns. I found that my role in photography and research not only supported the visual aspect of content creation, but also shaped the brand’s online presence. Additionally, visiting companies in person gave me insight into how to translate offline brand environments into engaging online narratives.
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