Packaging and Merchandising Design - Task 2-Coffee Cup Design

Packaging and Merchandising Design- Task 2: coffee cup design

Week 1 - Week 4 (25/09/2024 - 11/09/2024)
Xing Yu 0361463
Bachelor of Design (Hons) in Creative Media
MER 60104/ Packaging and Merchandising Design
Packaging and Merchandising Design: Project 2

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INTRODUCTIONS

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LECTURES

 Box Styles Folding

Folding Cartons: Made from paperboard, commonly used for lightweight products (e.g., cereal boxes).

Rigid Boxes: Known for durability and non-collapsible structure, suitable for high-end or heavy items.

Corrugated Boxes: Characterized by a fluted layer between two flat layers, providing strength. These are ideal for shipping and display purposes.

Reverse Tuck End (RTE) and Straight Tuck End (STE): Both are cost-effective and commonly used, with RTE preferred for lightweight products.

Tuck Top Snap-Lock Bottom (TTSLB) and Tuck Top Auto Bottom (TTAB): Designed for heavier items, they offer easy assembly but are more expensive.

8 Rules of Packaging Design

Knowing the Customer: Understanding the target audience helps tailor packaging to consumer needs and preferences.

Form Follows Function: Design should match the product's practicality, ensuring usability without over-complicating.

Simplicity Sells: Minimalist designs are popular for their elegance and clarity in a competitive retail space.

Brand Representation: Packaging should reflect and reinforce the brand's identity.

Testing and Competitor Analysis: Mockups and competitive research ensure that the design is effective and distinctive.

Consistency and Printing Quality: For product lines, consistent design is essential, and high-quality printing enhances the professional look of packaging.

COFFEE CUP DESIGN

This is the requirements for a coffee cup design

"Coffee cup design brief​

Project title: eco-friendly coffee cup design​

Client: Taylorsculinaryinstitute / Https://www.Taylorsculinaryinstitute.Com/​

What's your vision?​

We would like to get a great design for our new paper coffee cups (8oz). The cup can be printed in full colour, and the lid can be in black or white.​

Other notes​

The design needs to be stylish, timeless and just different from all the standard stuff that we see out there.​

Objective: to create a visually appealing and functional coffee cup that promotes sustainability while enhancing the brand identity.​

Target audience:​

Environmentally conscious consumers​

Coffee enthusiasts​

Young professionals and students​

Design requirements:​

Material: paper.​

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Size options: standard sizes (8 oz,).​

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Visual elements:​

Incorporate the brand logo.​

Use a color palette that reflects the brand’s identity ​

Consider unique patterns or illustrations that resonate with the target audience.​

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Functionality:​

Comfortable grip and ergonomic shape.​

Lidded option for on-the-go convenience.​

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Inspiration:​

Nature and sustainability themes​

Minimalist design trends​

Artistic coffee culture​"

coffee cup design slide

Vision:

relaxation

warm, energized, and appreciated

Mission:

To inspire relaxation and enjoyment with each cup

Make guests feel warm, energized, and appreciated as they explore the school.

 Reinforce the school’s values and identity through branding on the coffee cups.

TARGET AUDIENCE:

Prospective Students: Looking for a taste of the school’s atmosphere

Parents and Families: Wanting to feel welcomed, reassured, and comfortable during their visit.

Graphics:

Subtle patterns near the bottom to add visual interest without clutter

First we made some sketches and made a mood board to determine the color scheme of the coffee cup.

sketches

sketches

sketches

Our coffee cup sketch is based on latte art and coffee beans, but it was so common that we needed to do something creative.

mood board

color

This colorway is inspired by the colors of Taylor's school crest, with the addition of coffee and khaki to evoke coffee.

progress in Ai

FINAL SUBMISSION

coffee cup design

coffee cup mockup 

coffee cup mockup & design

FEEDBACK

Week 4 General Feedback: coffee cup design feedback. Specific Feedback: designs is too general.

Week 5 General Feedback: coffee cup design feedback. Specific Feedback: Continue and revise the draft of the beige version

REFLACTION

I benefited a lot from this coffee cup design, first of all, our group encountered the difficulty of deciding on the design theme of the coffee cup, we agreed that we could use coffee beans and latte art elements, but this lacked innovation. Under the guidance of miss, we continued the design of one of the sketches and added some innovations and highlights. I got a lot of experience.

FURTHER READING

Packaging essentials : 100 design principles for creating packages

In the book Packaging Design Essentials, Chapter 3 on "Branding and Packaging Strategy" delves into the close connection between branding and packaging design. The author analyzes how brands can convey personality and appeal to their target customers through packaging. This section highlights the importance of colors, fonts, and materials in conveying brand values. For example, luxury brands choose high-end materials to reflect high value, while eco-friendly brands choose sustainable materials to convey their eco-awareness.