Creative Brand Strategy - Final Compilation
Creative Brand Strategy - Final Compilation 25/9/2025-28/12/2025 Week 1- week 14 Xing Yu 0361463 Creative Brand Strategy / Bachelor of Design in Creative Media / Final Compilation INSTRUCTIONS LECTURE Week 1 : In the first week, Mr. Fauzi introduced us the contents of MIB. Week 2 : Core Definition and Importance of Brand Experience Definition: The collective response, including emotions and perceptions, that individuals/groups experience when interacting with a brand, and the lasting impression the brand leaves. Purpose: Builds positive connections between the brand and its audience, enhances brand awareness and recognition, and reflects shared values. Importance: Determines brand reputation and influences brand perception; positive experiences attract consumers, while negative experiences drive away high-va...
