Minor project
22/04/24 - 23/07/24 (Week 1 - Week 14) Xing Yu / 0361463 / Bachelor of Design (Honors) in Creative Media/ Taylor's University Minor Project INSTRUCTION PROCESS I joined Group 2 where I along with my group mates are to create a brand strategy for the brand, ManKnots. The details of the assignment says that we are to work together, using our abilities according to our specialisations to create a 6 month brand strategy for the brand, ManKnots. We were briefed that this brand is trying to target a customer base that fits into these two categories, "male" & "has long hair". Our first activity and task was to conduct our individual research on men's hair care and styling industry. We compiled all our research in Miro. With our contextual research done, we went straight into coming ...