BRAND CORPORATE IDENTITY
BRAND CORPORATE IDENTITY Week 01 – Week 14（26/4/2025- 25/7/2025） Xing Yu 0361463 Bachelor of Design (Honours) in Creative Media MKT 62404 / BRAND CORPORATE IDENTITY TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedback 4. Reflection 5. Further Reading LECTURES Lecture 1 Introduction Brand Corporate Identity is an integral part of graphic design discipline as it focuses on the visual integrity of a brand. As such the module introduces students to the basics of identity design and the effective use of symbols in the area of visual communication. “A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship." This Module aims to introduce you to the basics of identity design. You will learn about the creation of an image and subsequently the development of a brand. The learning process entails a case study: the breaking down of an established brand, and the mastery of the proc...